1. Invent Something
   1. Find Some Geniuses
      1. Look for Nerdy Names in:
         1. Cambridge, MA Phone Book
         2. IBM Research Labs Lay-Off Roster
         3. "Nanotechnology Today" Subscriber List
      2. Send Friends to Look in:
         1. Some Big Libraries
         2. CalTech Dorms
         3. Restrooms at a Science Convention
   2. Hire Them to Design and Build It
      1. Take Out a Loan
      2. Wave Cash Under Their Noses
      3. Rent a Big House with a Lab in the Back
2. Market It Big Time
   1. Run Lots of TV Ads
   2. Open a Web Site
   3. Rake In the Green